The film depicts the meteoric rise in popularity of Beanie Babies. Beanie Bubble tells the story behind the Beanie Baby toy obsession that took off in the 1990s. It follows the story of toy manufacturer turned billionaire Ty Warner, and centers around the women who were integral to his success. Robbie, Sheila, and Maya help turn Beanie Babies into the coveted products they became. The women are based on three real women, Patricia Roche, Faith McGowan, and Lina Trivedi, each of whom played an integral role in the rising popularity of Beanie Babies.