Matt, (Dallas Roberts) a small-time inventor, keeps coming up with clever but impractical products.Sam, (Jeremy Renner) Matt's longtime friend and business partner, is a born salesman. Just ask him, he'll tell you.Gina, (Ayelet Zurer) Matt's wife, is a flight attendant dealing with the flying public's bizarre behavior. Gina is picking up extra trips to help sustain Matt's struggling business.One day, out of the blue, Matt gets the Big Idea. The one he's been waiting on to save his business and marriage. Wild money-raising schemes ensue to finance the American Dream product.